Users will soon have a fresh option that enables them to reduce the amount of AI-made media appearing in their feeds. This step comes as the platform revealed that it currently hosts in excess of 1 billion AI-generated clips.
Trial and Implementation
The new functionality is undergoing trials over the following weeks before a global rollout. This advancement comes amid a rise in AI content, spurred by new video-generation tools.
The Broader AI Trend
Recent reports that nearly a tenth of the fastest-growing channels on another major platform exclusively feature content made by AI. A considerable share of this content is deemed low-quality AI content, a term for inferior, factory-style content that is often nonsensical or surreal.
Our research shows that many people enjoy content produced via AI tools, ranging from AI artwork to science explainers, and we want to offer the community the ability to adjust the amount of that, based on their own preferences,” commented a spokesperson.
AI on the Platform
The service announced that there are presently 1.3bn videos on its network tagged as artificially created. In total, in excess of 100 million videos are submitted to the platform daily, making AI content a relatively small part of its total content library.
Customizing Your Feed
Members will be capable of limit or boost the amount of AI content they view by opening the topic control setting in the application and selecting the AI content topic. Other topics that can already be controlled under the setting encompass news, fashion, cosmetics, and movement.
AI Disclosure Rules
TikTok’s policies require content makers to tag convincing AI-generated content, and it forbids dangerous deepfakes of celebrities or emergencies. Any believable AI video that is not labeled can be taken down under its user guidelines.
In addition, the service will now attach an AI-generated tag to content created with its built-in AI features, or identified by an collaborative effort for recognizing artificial media. This step is intended to help prevent users from attempting to bypass the labeling process.
Educational Initiatives
TikTok is furthermore establishing a two million dollar awareness program for professionals and institutions to develop informative material about ethical AI use. This initiative will support non-profit groups dedicated to teaching coding and technology.
Platform Protection
The platform has justified its moderation strategy, amid discussion over plans to cut jobs for numerous safety staff in the United Kingdom. The company is expected to reduce 439 jobs in its trust and safety department in the UK capital, with labor groups and digital protection specialists expressing worry that humans are being replaced by automated systems.
A trust and safety lead stated that human moderation would remain essential, but automated tools can protect employees by filtering out the most harmful content prior to it is viewed by people. TikTok reported a notable drop in shocking and graphic content reviewed by human moderators over the previous year due to intervention by its AI tools.
“We think that it’s essential to balance people and machines to keep the platform safe,” she said. “We’ll have staff as involved in the system, but we also think it’s extremely critical to minimize viewing of unsafe media as quickly as possible, which is why a significant AI assistance is really helping us operate efficiently.”
